#What comes after iron man 2 movie#
Including the personal aspect is mostly creative introducing viewers to the concept of Howard Stark also helps establish the character’s importance for another movie down the pipeline, Captain America: The First Avenger. The movie opens with Tony talking about legacy while attending Stark Expo, an event set up by his late father, with whom Tony had a tumultuous relationship. Living up to a practically unattainable standard is also a big part of Iron Man 2’s arc. “Disney didn’t have a hand in developing ‘Iron Man 2,’ but the ‘Avengers’ initiative had to pay off”įeige set himself up to pull off the impossible. “It was after the weekend of Iron Man that we said, ‘Oh, A) we’re going to be able to make more of these movies, and B) we’ll be able to tie them together,’” Feige told Vanity Fair. Iron Man’s post-credit tease needed to create hype that Marvel Studios and Disney could rely on. Even though Disney didn’t have a hand in developing Iron Man 2, the Avengers initiative had to pay off. Acquiring Marvel Entertainment wasn’t just a bet on superhero movies - a form of genre film that began to skyrocket following X-Men in 2000 and Spider-Man in 2002 - but an attempt to bring magic back to House of Mouse. Live-action films were forgettable, and the animation side never reached the height of its ‘90s heyday. Marvel Studios was now under House of Mouse ownership. (Feige told Vanity Fair their aim was to make enough money to continue making movies, not “sow the seeds of a big universe.) The Avengers Initiative got a wonky set up through Iron Man and The Incredible Hulk’s post-credits scenes. Considering the team was in the earliest stages of planning an interconnected superhero universe, having one successful film and one flop left Feige and his team in a tricky spot. Iron Man’s surprising success juxtaposed The Incredible Hulk’s poor reception. Iron Man 2 was released on May 7th, 2010, marking the first new Marvel movie set within the Avengers universe since The Incredible Hulk in 2008. “The whole thing is chaotic, ambitious, messy, and trying to figure itself out” That also describes Marvel Studios’ history. It’s a film about Tony Stark, played by the irreplaceable Robert Downey Jr., struggling to living up to unfair expectations, newfound responsibility, and surviving a strange new world. If successful, Iron Man 2 - alongside previous films Iron Man and The Incredible Hulk - would help define Feige’s legacy, too. It’s also the movie that visionary producer Kevin Feige used as a launchpad for the MCU. The whole thing is chaotic, ambitious, messy, and trying to figure itself out. Instead, I want to look back at the Marvel movie that kicked off the 2010s, and its impact on the Marvel Cinematic Universe. I’m not here to convince you Iron Man 2 is a good movie. To close out the 20-teens, Verge staffers break down their favorite moments, media, and what they believe was the most overlooked in entertainment from the last 10 years. Streaming is the new battlefield for viewer eyeballs. Marvel turned on-screen superheroes into the biggest (and most profitable) trend of the era. 2019 is coming to a close, and with it comes the end of the decade.
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